An email address represents a highly valuable piece of data. One of the greatest assets for an entire digital marketing program is a database filled with new, accurate, and active email addresses. The issue that occurs often, however, is that email addresses, even taking into consideration their valuable status, are far from perfect. A lot of the email addresses in your database are likely to have some key issues:
The entirety of these email addresses have one thing in common: They don’t have real people behind them, meaning people who signed up for your emails and really want to receive your messages. That’s why they don’t drive any value for your email program.
What is email validation?
Before we dive into the world of real-time email validation, it is important to learn and understand what regular email validation is.
To look at it from another perspective, email validation represents a procedure that aids you in the process of concluding if your email addresses are valid and if they are being delivered properly. Most people possess a habit of writing down the wrong email addresses, which tends to lead to a lot of unfinished work and slow delivery of essential emails.
The email validation process essentially runs a procedure that searches and finds all of the mistakes in the email and alerts you to fix them. Besides that, it also checks the authenticity of a specific email address with a valid domain, such as Yahoo or Gmail.
It’s possible that you’ll send emails to an address that doesn’t exist every now and then. You can use email validation to check whether or not an email address exists. It also protects your email sender reputation, allowing you to get the most out of your email client.
What is real-time email validation?
Real-time email validation represents a built-in to the procedure of signup and enables an individual to verify the email address before the user has finished the signup process. As an example of real-time validation, let’s say that an email address of a user would be verified while the said user is filling in the remainder of their details as the system scans for the email address in use elsewhere.
Conversely, double opt-in is a sort of real-time validation as well, due to the fact that it is inbuilt into the process, and does not require to be completed retrospectively following the user signing up or filling out their details.
Another possibility of validating emails would be after collecting them too. The way this is done usually is by uploading a text list containing a full list of emails, which is followed by a service being able to check them. Although this may not be the best manner of doing things, it is indeed a good way of validating in bulk. In the eventuality of you already having an email list that you have collected over time, it is never too late to start validating them and checking to see if the email addresses are real.