The real estate market has always been extremely competitive. For decades, brokers and agents purchased ads in daily newspapers and anyone who wanted to stand out and sell premium properties, needed to buy bigger and more colorful ads than the competition.
Times have changed and real estate marketing has shifted to digital media. However, brokers and agents are still looking for ways to stand out. Especially for premium properties, they often set up dedicated websites. On these sites, text and pictures are usually not enough to appropriately present a multi-million dollar property. Therefore, videos are often used front and center to get potential buyers hooked and interested.
In order to not cheapen the premium experience, it is best to use a custom player for website videos, instead of embedding a YouTube video. Custom players look upscale and allow the embedding of additional information or tracking codes. They don’t come for free, but given the high commissions on premium property sales, they are worth the investment. If you already set up a dedicated website, why not go all the way?